logo & identity
Logo & identity - Process
Considering the importance of logos & visual identities, Viking Design takes these projects very seriously, investing real thought, strategy and skill.
While the costs & scopes of creating visual identity systems can vary greatly (too greatly to outline here), they usually start with the creation or modification of a logo. Every project and each client is unique, but generally, the design process for a logo is this:
- Establish deliverables
Define the project & its components: logo, icon, wordmark, type treatment, incorporate tagline, specify colors, etc.
- Negotiate & sign contract
It can be simple, but is very important for both parties. It establishes the cost, process & deliverables, as well as response time, project timeline, rights ownership, payment schedule, etc.
We need to gain some understanding of your target market, competition, values & goals, and likes & dislikes, etc. Also, we want to deliver something that will be truly yours, and not accidentally create a concept already owned by someone else!
We start with 100 or more sketches, of which 10 or so are built digitally, of which the best 3 are selected, refined, and delivered as “initial concepts.” The client reviews them, and decides the direction they'd like to follow.
The initial concept is refined over the course of up to 3 rounds of revisions, resulting in a finished set of designs that match the goals stated in the contract.
The deliverables are built, usually consisting of a set of vector files and a set of raster files, to cover all the variations for all the uses you foresee, along with guidelines for use (file types, spacing, positioning, print & web color specs, and other brand-building components).
Finished files are sent by email if possible, or can be hosted on vikingdesign.biz for your immediate download. A backup data disc is sent by USPS, or hand-delivered if possible.
The cost of this process normally ranges between $500 - $1K for a small to medium-size business. Cost is based primarily upon project & client variables, including number of rounds of revisions, number of decision-makers (or review committees), additional market studies (usually done for larger companies), and the length of the project (in weeks). Overall design time tends to be 4-6 weeks.
If you're ready to create a logo or further define your company's visual identity, please contact Viking Design to discuss your project.